Many companies pursue global expansions for a number of reasons, whether to access new customers, labor pools, raw materials, or to achieve various other objectives. This Grant Thornton LLP white paper highlights 10 misconceptions common among companies that are pursuing international expansion, any one of which can lead these companies astray in their decision-making.
These misconceptions span a range of issues, including timing, culture, location, business model, customers, capital investment, and more. Companies should not allow these misconceptions to creep in. Rather, they need to lay the groundwork for success by following a systematic, rigorous process to execute their expansion plans.